Pump it up birthday party12/15/2023 ![]() ![]() They’re getting great exercise, having fun, and maybe doing crafts. We’ve added Parents’ Night Out on Friday nights, where, again, you can drop off your child, and we’ll watch them. We host Easter egg hunts, Memorial Day jumps, Fourth of July jumps, and a Black Friday jump, where you can drop off your kids and we watch them while you go shopping. We celebrate special events throughout the year. We’ve expanded it to field trips for schools and camps for summer business. “When I came on board in 2009, both were more focused just around birthdays and celebrations. “We’ve definitely evolved both brands dramatically,” he explains. While Fun Brands Carousels may hearken back to an earlier time, Knowlton insists that the company’s two other operations have stayed ahead of the curve. ![]() ![]() And that fits in with the Fund Brand, family entertainment category.” “It’s that classic carousel experience that we all remember as a kid. “They’re double-decker, handmade carousels that are in 17 malls throughout the United States,” says Knowlton. In 2012, Fun Brands also got into the carousel business. Today, there are about 50 BounceU stores, country-wide. BounceU started as a competitor of Pump It Up, but it was acquired by Fun Brands in 2008. It was a company that was very similar to Pump It Up in that it, too, specialized in private birthday parties that included an assortment of inflatables. ![]() According to Knowlton, BounceU was started in 2003, in Tempe Arizona. Today, Pump It Up, which has 140 stores across the country, is part of Fun Brands, which also owns BounceU and Fun Brands Carousels. You may get a private room, but when you’re out playing or going through the experiences you’re with the general public.” “It is a private party – it’s only your party, your guests, your kids going through the experience, celebrating a birthday, where most other celebration places are public. “That’s one of the big differentiators of Pump It Up,” says Knowlton. Since 2000, Pump It Up has been the premier destination for private kids’ birthday parties, nationwide. That’s the way most kids want it, and the way most parents require it rarely is a birthday party open to strangers.įifteen years ago, in Northern California, those details seemed evident to two women entrepreneurs who had, according to Lee Knowlton, the CEO of Fun Brands, a national leader in the field of family entertainment, “a great passion for business, and kids, and birthday parties.and created this indoor, inflatable, private, birthday-party experience.” That combination of fun, themed party programming, stress-free option for parents, and privacy, became the business model for their company, which they christened: “Pump It Up.” It worked. The people attending them are always invitees, and most often, they are close family and friends. Indeed, most American parents probably throw some kind of birthday party for their kids, almost every year – and they have the pictures and videos to prove it! Typically, in our culture birthday parties are private affairs, as opposed to public celebrations. Of course, sometimes they can be stressful for parents, but that comes with the territory. Why not? Birthday parties are meant to be fun – especially for kids. Why else would the Guinness Book of World Records list “Happy Birthday to You” as the most recognized song in the English language? And since we love our birthdays so much, it’s also reasonable to assume that we love our birthday parties. It’s no secret that we love our birthdays. Pumping up the play – pumping up the profits ![]()
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